The “mi” unit was unveiled to the industry in December at the IAEE Annual Meeting, and was met with enthusiasm by all parties. The unit, which has 3 built-in readers (barcode, RFID and magstripe), is a handheld, battery powered device with GPRS capability. The GPRS function was fully operable at the Las Vegas event, allowing exhibitors instant led retrieval via internet connection to Trakkers’ web portal, myZebi.com.

“With 3 built-in readers with the GPRS capability in a mobile unit, ‘mi’ offers users a lot of flexibility by eliminating the need for multiple readers for different media types at an event” said Harish Chander, Trakkers CEO. “There has never been a lead capture device like the ‘mi’.”

The “mi” proved extremely functional, with ease of operation using a dynamic, touch screen menu. The upscale technology and modern graphic interface proved very popular. With leads being sent wirelessly to www.myzebi.com, exhibitors were able to begin lead management instantly. At the recent event, approximately 500,000 leads were transmitted wirelessly to www.myzebi.com.

Trakkers, founded in 1997, is a leading provider of lead retrieval equipment to show management, associations, registration companies and event planners. Trakkers products are unmatched in ease-of-use and reliability. With the addition of the “mi”, they have again set new standards for the industry. The company is headquartered in Bozeman, Montana.

Bozeman, MT – Oct. 2, 2007 – Trakkers, LLC, supplier of lead tracking solutions, again proves itself as an industry leader with the development and introduction of its web portal, www.myzebi.com.  Myzebi.com provides a new concept in how leads are captured, saved and developed.

myZebi.com is focused on products and services specifically for event management,  tradeshow management and lead management. This web portal allows exhibitors or event managers to post the leads captured at a tradeshow or at an event to myzebi.com in real time. In addition, myZebi.com plans to offer lead nurturing and management solutions to its customers. Leads are sent wirelessly from Trakkers lead capture units (“mi” & T3G), directly from the tradeshow floor.  These leads can be retrieved in real time by the exhibitor for immediate follow-up and management.  myZebi.com also offers new services for partners to promote their individual businesses, making tomorrow’s technology available today.

“With the myZebi.com web portal, companies have instant access to their leads from anywhere in the globe,” said Harish Chander, CEO, Trakkers. 

Availability
myZebi.com is available now.

About Trakkers, LLC
Trakkers, founded in 1997, is a leading provider of the lead retrieval equipment to the show management, associations, registration companies, and event planning. Trakkers continues with its policy of setting new standards for the industry.  The company is headquartered in Bozeman, Montana. For more information, please visit www.trakkers.com or www.myzebi.com.

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Bozeman, MT – Sep. 6, 2007 – Trakkers, LLC, a leading provider of lead retrieval equipment to the trade show industry, announces the availability of the industry’s first hand-held, lightweight, battery operated unit with 3 different built-in readers to support magnetic cards, RFID technology, and both 2D and 1D barcodes. The “mi” offers users greater wireless flexibility by eliminating the need for multiple readers for different media types. This innovative device offers full GPRS capability enabling users to have real-time access to their leads.

The “mi” integrated barcode reader supports 1D (JAN, EAN, Code 39, EAN 128) and 2D (QR Code, PDF417, DataMartix) barcodes. The built-in 13.56 MHz RFID scanner transmits data from any ISO 15693 and ISO 14443 RFID tag. “mi’s” magnetic card reader can read triple track “IntelliHead”, with AGC (Automatic Gain Control) and wide range of card swipe speeds – from 3 ips to 100 ips (7 cm/s to 250 cm/s). “mi” also features quad-band GSM/EGPRS modem for real time connectivity so that captured leads are transmitted wirelessly to myzebi.com, Trakkers’ web portal, providing quick and easy lead retrieval and lead management.

“With the ‘mi,’ companies now have access to a flexible and reliable wireless device that can scan most media types at an event,” said Harish Chander, CEO, Trakkers. “Moreover, ‘mi’ gives exhibitors instant access to their leads at myzebi.com for quick follow up from anywhere in the world.”

“mi” is a small and innovative reader that is ideal for tradeshows, event management, security and access control, as well as cashless payments, point-of-sale and library applications.

Availability
“mi” will be available in January 2008.

About Trakkers, LLC
Trakkers, founded in 1997, is a leading provider of the lead retrieval equipment to show management, associations, registration companies, and event planners. Trakkers’ products are unmatched in ease-of-use and reliability. With the addition of the “mi”, they have again set new standards for the industry. The company is headquartered in Bozeman, Montana. For more information, please visit www.trakkers.com

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1. What technology do Trakkers lead retrieval systems use?
Trakkers lead retrieval systems utilize state-of-the-art technology allowing show producers to make use of barcode, MagStripe and RFID technologies. Trakker’s P304Pro badge reader operates by scanning industry standard PDF417 2D barcodes; MagStripe badges are read with Trakkers’ mPod unit; and our new tagPort reader transfers information using RFID technology. After leads are captured, they are saved into a comma-delimited ASCII file for exhibitors to transfer into popular contact programs.

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2. What benefits does the exhibitor have with Trakkers systems?
Not only will use of Trakkers units provide the exhibitor with a flexible and reliable system, exhibitors get immediate access to their leads. Moreover, exhibitors are able to customize our Data Capture units to their specification, in addition to using custom follow-up action codes. The ability to custom use our systems and qualify leads gives exhibitors the power to improve their turnaround time back to their leads at the show.

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3. What is so different about Trakkers equipment and service?
Our leading technology, combined with our strong technical support and outstanding customer service are distinguishing benefits and competitive advantages that come with the Trakkers System. We have a proven technology in the industry and thousands of exhibitor rentals to our credit.

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4. How do I print 2D barcoded badges?
If your current database is Windows-based, chances are it will be able to incorporate 2D barcode printing, and we can direct you to the proper sources to add this feature. If you have no current database system in place, we can provide a basic package that will contain name, address, phone, fax, and comment information and print 2D barcoded badges at no cost to you. We can assist you in customizing your badges and program for printing tickets or coupons for a small one-time programming or software fee.

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5. What is a Certified Service Provider (CSP)?
For a one-time fee, your staff receives comprehensive training in all aspects of managing the Trakkers lead retrieval service and onsite technical support. With this highly profitable option, we also provide the proprietary software for the Trakkers Easy-Scan onsite inventory control system, the Trakkers demonstration video tape and technical assistance printing 2D barcodes. A CSP can purchase or lease equipment, and or provide Trakkers equipment and service without the cost of a Trakkers person onsite.

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6. Who will manage the set up and distribution of the equipment?
Onsite management is a function of Trakkers personnel or a CSP. The onsite team will prepare, test, distribute, support, receive, ship and pack all the units and interact with exhibitors during and after the show to insure the high level of customer service which has become a hallmark of Trakkers .

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7. What are your partnering plans?
Trakkers offers 3 levels of strategic partnering.

• Full Service Provider
  Also known as our “hassle-free” rentals, Trakkers will contract with you as a service provider. Trakkers will rent systems directly to your exhibitors. You print the badges. We do the pre-show marketing, administration, order processing and onsite customer service and technical support. Trakkers will prepare, test, distribute, inventory, demonstrate, support, receive, ship and pack all units. We do require that you provide the onsite counters, telephone and electrical as well as airfare and hotel accommodations for the Trakkers support personnel. There are flexible revenue sharing options available with this plan.
• Partner Rental
  The second option is that you rent the equipment from Trakkers and do your own marketing and administration. We will supply marketing materials at cost and work with you to create a significant stream of income for your show. Your certified staff and/or fee paid Trakkers personnel will manage the onsite inventory and prepare, test, distribute, inventory, demonstrate, support, receive, ship and pack all units. We require that you provide the recommended additional temporary staff, onsite counters, telephone, and electrical, as well as airfare and hotel accommodations for the Trakkers support personnel.
• Partner Sale or Lease
  The third option is the purchase or lease of Trakkers equipment. As an incentive to purchase, we offer a lease back agreement whereby we would lease the equipment back from you if it is available when we need it. With a purchase, you receive the comprehensive Certified Service Provider training, the proprietary Trakkers Easy-Scan onsite inventory control software, Trakkers video demonstration tapes and technical assistance printing 2D bar codes. Leases are an option available to Certified Service Providers.

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If you are still unable to fix your problem or just need a question answered, please contact us.

TELEPHONE
Toll Free (877) 780-6180
Voice Direct (406) 556-4300

FAX
Toll Free (877) 780-6181
Fax Direct (406) 556-4301

EMAIL
support@trakkers.com

With Trakkers, you get more choices to customize your lead retrieval unit to best suit your show and post-show needs.

Additional Features

• Our equipment allows you to qualify each captured lead with follow-up action codes. These easy to use codes categorize the follow-up activity required after the show to make the most of each lead captured. Long after the show, your lead information will remind you to “send literature”, this one is “ready to buy”, or “needs a demo”, etc. This feature can save you time and give you valuable information for your follow-up after the show.
• Our units are pre-programmed with 20 standard follow-up action codes. However, we can customize this list for your business, for your show needs. This custom option allows you to specify up to 30 of your own follow-up action codes. Tell us what you want to record, and we will custom program your Trakker units.
• Choose the print option on selected units, and you will also have a hard copy for security and/or additional notes at the show.
• myzebi.com web-portal gives you, the exhibitor, even more options for lead management. Get immediate access; share information and increase the percentage of leads that are converted to new business.
• And much more, including available in booth delivery and pickup!

Order your Trakkers lead retrieval system today and your equipment will be available to enhance your show experience and ROI.

To become a partner, Request a Proposal, or contact our offices at sales@trakkers.com.

Trakkers’ Partnering Plans

Full Service Provider
Also known as our “hassle-free” rentals, Trakkers will contract with you as a service provider. Trakkers will rent systems directly to your exhibitors. You print the badges. We do the pre-show marketing, administration, order processing and onsite customer service and technical support. Trakkers will prepare, test, distribute, inventory, demonstrate, support, receive, ship and pack all units. We do require that you provide the onsite counters, telephone and electrical as well as airfare and hotel accommodations for Trakkers support personnel. There are flexible revenue sharing options available with this plan.

Partner Rental
The second option is you rent the equipment from Trakkers and do your own marketing and administration. We will supply marketing materials at cost and work with you to create a significant stream of income for your show. Your certified staff and/or fee paid Trakkers personnel will manage the onsite inventory and prepare, test, distribute, inventory, demonstrate, support, receive, ship and pack all units. We require that you provide the recommended and additional temporary staff, onsite counters, telephone, and electrical, as well as airfare and hotel accommodations for the Trakkers support personnel.

Partner Sale or Lease
The third option is the purchase or lease of Trakkers equipment. As an incentive to purchase, we offer a lease back agreement whereby we would lease the equipment back from you if it is available when we need it. With a purchase, you receive the comprehensive Certified Service Provider training, proprietary Trakkers Easy-Scan onsite inventory control software and technical assistance printing 2D barcodes. Leases are an option available to Certified Service Providers.

T3
A GPRS capable desk top unit with touch screen interface, color video display and built-in printer. Leads are saved to a USB thumb drive in addition to an internal compact flash card for data protection. Compatible with industry standard 2-D barcode, MagStripe and RFID readers.

For more information, please take a look at our T3 data sheet.

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mi
Trakkers’ newest development, the mi, offers mobile technology, GPRS capability, and 3 types of built-in readers. Perfect for exhibitors when electrical power cords just aren’t an option! All this with a modern slim design and dynamic, easy to use, touch screen functions.

For information, please take a look at our mi data sheet

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T2000
The most proven and reliable system in the industry, Trakkers’ T2000 has been the chosen unit for many exhibitors. This table top unit stores leads captured using 2D barcode, MagStripe or RFID readers and offers floppy disk or USB storage. In addition, the T2000 comes equipped with a printer, and an internal compact flash card protects against data loss.

For more information, please take a look at our T2000 data sheet or T2000 usb data sheet

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Silver
Trakkers’ Silver package provides those supplying their own computers onsite with the software and our renowned lead retrieval systems. By simply plugging in one of Trakkers’ badge readers to your USB port and running our software, scanned information can be changed, added, saved or deleted. Complete access to leads in real time.

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Badge Readers

P304
The P304Pro laser scanner provides unsurpassed high-volume 2D barcode scanning. 560 scans per second, large LED enhanced window and extra loud beeper makes for “good read” feedback impossible to miss.

For more information, please read our P304 data sheet

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mPod (MagStripe)
For shows using MagStripe badges, Trakkers mPod provides technology to read three different formats: ISO7811, AAMVA and CA DMV. Plus, indicators on the reader lets exhibitors know that the read was successful.

For more information, please read our mPod data sheet

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tagPort (RFID)
Trakkers tagPort RFID technology captures badge data from a short distance away; no line of sight or “swiping” a card is necessary. Our reader stores large volumes of data, which can be protected using comprehensive security options.

For more information, please read our tagPort data sheet

Lead Retrieval
Trakkers offers truly hassle-free service and revenue enhancing opportunities to increase your profits and create loyal returning exhibitors with our lead retrieval systems. Trakkers equipment offers 3 different badge readers (2D barcode, MagStripe and RFID), wired or handheld battery operated units, and GPRS capability.

For more information please take a look at our Equipment Page

myzebi.com
Trakkers new web portal that collects leads transmitted from our GPRS units and allows exhibitors instant lead access and management. This gateway allows partners the ability to transfer lead-data to their own servers and provide more data tracking for their clients.

MessageBoard
When quality of communication determines the success rating attendees give your event, MessageBoard can help make your show number one. The simple to use interface, allows attendees to be productive and connected while on the show floor.

Training Classes
Trakkers offers training to show producers, registration companies, and other trade show personnel interested in lead capture. Our classes instruct in programming, badge production, lead capture rental operations, and prepare your organization for a smooth and profitable transition into lead capture.

CEU Tracking
Trakkers has developed, specifically for shows participating in CEU classes, a service to provide the valuable tracking for each of the sessions. Our units are programmed specifically and the data is provided back to management at the end of the event.